Overindulgence in advertisements: Do they serve their purpose
Picture this ..you are watching your favorite programme on tv..without any warning come the commercials.what is your immediate response?
Of course you change the channel. You are riding down the road at top speed; hoarding in all weird shapes cry for you attention.. Do you even give them a damn?
This is real picture. No one takes these ads seriously though they seem all pervading. Everyone knows they are a bag of marketing gimmicks, false assurances and non existent certifications put together. But the corporates just don’t give up. why do they spend a fortune on these ads..do they ever recover the costs?
The advertising agencies that cost them astronomical rates, try desperately to prove themselves worth it by resorting to gimmicks..often with liberal doses of vulgarity both visual and suggestive. But in the end, the point is lost .. the ads maybe eye-catching (chic models?!) but the focus on the product is lost.
Though we must concede that in today’s world marketing yourself is inevitable, you have to be different to get noticed. But you must know where to draw a line. companies must understand that their whacky ads notwithstanding, it is product quality that is paramount.
There can be no cogent explanation to the childish manner in which the leading brands try to belittle each other through ads.
When a company launches a product, they have to announce their arrival. so ads are indispensable. But they must strive to improve their brand through constant research and upgrading. When there is so much left to be desired when it comes to R&D, it certainly calls for prudent allocation of funds.
Otherwise it will be a battle of mediocres in the market..corporates vying for consumer attention like prospective grooms while actually it is choice between the devil and the deep sea for the consumer
Of course you change the channel. You are riding down the road at top speed; hoarding in all weird shapes cry for you attention.. Do you even give them a damn?
This is real picture. No one takes these ads seriously though they seem all pervading. Everyone knows they are a bag of marketing gimmicks, false assurances and non existent certifications put together. But the corporates just don’t give up. why do they spend a fortune on these ads..do they ever recover the costs?
The advertising agencies that cost them astronomical rates, try desperately to prove themselves worth it by resorting to gimmicks..often with liberal doses of vulgarity both visual and suggestive. But in the end, the point is lost .. the ads maybe eye-catching (chic models?!) but the focus on the product is lost.
Though we must concede that in today’s world marketing yourself is inevitable, you have to be different to get noticed. But you must know where to draw a line. companies must understand that their whacky ads notwithstanding, it is product quality that is paramount.
There can be no cogent explanation to the childish manner in which the leading brands try to belittle each other through ads.
When a company launches a product, they have to announce their arrival. so ads are indispensable. But they must strive to improve their brand through constant research and upgrading. When there is so much left to be desired when it comes to R&D, it certainly calls for prudent allocation of funds.
Otherwise it will be a battle of mediocres in the market..corporates vying for consumer attention like prospective grooms while actually it is choice between the devil and the deep sea for the consumer
posted by venki at 9:53 PM
3 Comments:
Nice theme,very much in vogue..but i think u should have given more facts and spoken at greater lengths about the snags.And hey, there's a positive side to advertising too..
hey...too good an article da.....was simply superb...of course...all these are understatements....keep up the good work and continue to do yourself and we people proud....
When all is said and done and the art historians of the future look back on the "art movements" of the 20th and 21st century, do you think they will notice the horrible "post modern" crap that is cluttering up the galleries nowaday?
Nope, they will seee the talent, imagination, and money was in the "art movement" called - advertisement.
nice blog!
peace
bodhi
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